the story behind it all.

Hi, my name is Phil and I am the founder of BMBB Lifestyle.

For most of my life growing up I had struggled with depression and intense anxiety, but it wasn’t until my mid 20’s that I realized I needed to make some big changes before it was too late. One of the first changes I made was doing what I called “dating myself”, meaning everything I enjoyed doing with friends before, I then made a habit of doing alone. This helped lessen the dependency of others I had so heavily relied on. I began doing things like hiking, going to the movies, and even eating out alone until it felt “normal.” Another one of my main focuses was working out. I had played high school and collegiate basketball and knew that there were tremendous benefits from staying active and that naturally it would also help build resiliency and mental fortitude. The more honest I began getting with myself about my own personal needs, the more I confident and true to myself I began feeling. I knew I needed to share that feeling with others.

Upon this realization, I started sharing some BTS of my story and encouraging people around me to do the same. I started using social media to promote wellness and used #bettermindbetterbody as my main tagline. Helping others had already been a huge part of my identity, and I had hoped that by sharing my journey and normalizing conversations about mental health, I could help others dealing with similar issues as mine. I wanted to build a supportive community around this taboo topic, but coming from a demographic that didn’t even recognize mental health, I knew that it would take extreme vulnerability and openly speaking about it to the world.

Over the next couple of years, I took the concept of wellness, vulnerability and commUNITY and built on it through one of the best ways to spread a good message - and also something I was highly interested in. Fashion.

Today, what you see is collections of handmade visions of love. All of the apparel on this site is 100 percent designed, printed, packaged and shipped by me right here in Vancouver, WA. And although it doesn’t get much more local than this, I currently have customers in 45 states around the country! That’s a lot of love going around. :)

The truth is - learning how to take a passion project and turn it into a business has taken lots of hardships, losses and sacrifices. But something a few good friends of mine have taught me that have kept me going is that the most important piece of life is the journey, not the outcome.

That being said, I couldn’t have developed this brand without an amazing corner or friends and community support around me. Thank you to the Love family for your constant support and encouragement to live a life of abundance. Thank you Cody & Antoine (Rest in Peace) for being there when this was just a dream with no vision. And thank you all for trusting me with your hard earned money so that you too can spread these messages.

BMBB Lifestyle is a growing lifestyle brand that continues highlighting the importance of wellness, the force of empowerment - and the many benefits of having a supportive community alongside you on your journey to a better you. Life is better with support, and you don’t have to do it alone.

Friends, thank you for being being here and supporting this vision of spreading goodness throughout the world.

I hope that you found encouragement here and leave this site feeling worthy and capable, because you are. As I like to say…

All love in, fam

Phil Cason, Founder + Owner

Better Mind Better Body, LLC

A special thank you to the two most cherished and special people in my world. My incredibly sweet son, Kingston. And my amazing, supportive wife, Abriana. I love you both so much, you inspire me.